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Investor confidence report – annual results

Page last updated: 06 July 2021

Investor Confidence Research's main research objectives are to:

  • Measure the level of confidence the public has in the New Zealand financial markets;
  • Measure perceptions and awareness of the FMA;
  • Capture the level of understanding of diversification and risk/return trade-off.

2021 survey

The 2021 Investor Confidence Survey found 72% of investors are confident in the country’s financial markets, up from 66% in 2020, following a significant rebound in financial market performance from COVID-19.

Key insights from the survey included:

  • investors are increasingly showing a preference for shares while term deposits decline in popularity
  • among share investors, 6 in 10 used DIY investment platforms to buy shares
  • among a quarter of investors who increased or made new investments, 43% bought shares through an online investing platform
  • investor confidence in the regulation of New Zealand’s financial markets remained steady at 67%
  • among those who received investment materials, 63% said the materials helped them to make an informed decision

Download the Investor Confidence Survey Results 2021, PDF