If a company wishes to offer shares, the FMC Act requires them to prepare a product disclosure statement.
If you are using a licensed crowdfunding service provider, you will need to provide more limited information about your business when you make offers. Your crowdfunding service provider may be able to help you make a compliant offer. They may charge you for their services.
The provider will ask you to sign a client agreement that details what you need to do so the provider can monitor and check you.
false or misleading representations, for example, you must be honest about who you are and what you're going to use the money for
unsubstantiated representations, for example, you must ensure you have a reasonable grounds for any financial projections provided to potential investors.
Other laws will also apply. For example, you will need to provide financial information to your shareholders under the Companies Act. And, where you have 50 or more shareholders those shareholders may have to comply with the Takeovers Code when buying shares.