Capable, confident and well-informed investors are an essential part of healthy financial markets. Part of our role is to help investors build this capability and to seek insights from both investors and consumers of other financial services.
Our objective is to build investor confidence and understanding by creating safe and transparent financial markets so investors can better choose and use appropriate financial products and make informed investment decisions.
We work closely with other Government agencies, market participants, and community organisations to achieve this objective. We share our research to understand what helps investors and consumers make good decisions and stay up to date with international research best practice.
Our focus areas
We focus on positively influencing the behaviour of all New Zealand investors and consumers of financial services in the following areas:
avoiding fraud and scams
awareness of high-risk ‘investments’
getting help and advice across investments, insurance, and mortgages
consumer rights and responsibilities
How we target investors
Directly – messaging to help investors and consumers understand how to protect themselves
Targeted campaigns and media
Providing extensive website resources and guides
Participating in investor focused events
Collaborating with stakeholders to increase reach
Regulatory influence - consumer insights that help industry and policy-makers through supervision and regular monitoring to ensure practices and services focus on good customer outcomes
Cross-agency work and contribution to policy
Disclosing information about KiwiSaver (such as fees and member engagement)
All our work is underpinned with insights gained from qualitative and quantitative research, data tracking and analysis and behavioural trials
How we measure progress over time
An increase in investors surveyed who report they are confident in New Zealand’s financial markets (measure from our annual Statement of Performance Expectations, reported in our Annual Report).
Evidence to show that investors and customers are engaged and make active and informed decisions based on clear, concise, and effective information and communication (strategic intention from our Statement of Intent, reported in our Annual Report). Download the FMA Annual Report.
We survey consumers to understand current issues and consumer perceptions. Some of these surveys are conducted jointly with other agencies. We also test key resources with an online panel of consumers. Feedback helps us ensure we are clearly communicating the steps a capable investor should take when considering a specific product or activity.
Consumer advisory network
Our consumer advisory network helps us ensure consumer perspectives are considered and addressed in our investor capability strategy and initiatives, and in our broader regulatory activities.
Current member organisations
Banking Ombudsman Scheme
Consumer New Zealand
Financial Dispute Resolution
FSCL – Financial Services Complaints Limited
Insurance and Financial Services Ombudsman Scheme
National Building Financial Capability Charitable Trust