Capable, confident and well-informed investors are an essential part of healthy financial markets. Part of our role is to help investors build this capability.
Our first Investor Capability Strategy in 2015 identified that investors needed help to build their levels of capability. Since then, insights we’ve gained from the key activities outlined in our 2016 and 2017 Annual Reports have given us a better understanding of how to influence investor behaviour.
The Investor Capability Strategy 2017-2020 sets out our new areas of focus – responding to the ‘investor understanding’ and ‘investor behaviour’ drivers of risk identified in our Strategic Risk Outlook.
Build investor confidence and understanding by: “Creating safer and more transparent financial markets so investors can better choose and use appropriate financial products and make informed investment decisions.” We will continue to work closely with other Government agencies, market participants, and community organisations to achieve this objective. We will share our research to understand what helps investors make good decisions, and stay up to date with international research and conduct.
Previously our core target audience was people aged over 50 with money to invest. Survey demographics and analytics from our direct, online communication with investors show we need to widen this target audience. As a result, we will now focus on positively influencing the behaviour of all New Zealand investors in the following areas:
We survey consumers to understand current issues and consumer perceptions. Some of these surveys are conducted jointly with other agencies. We also test key resources with an online panel of consumers. Feedback helps us ensure we are clearly communicating the steps a capable investor should take when considering a specific product or activity.
Our consumer advisory network helps us ensure consumer perspectives are considered and addressed in our investor capability strategy and initiatives, and in our broader regulatory activities.
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If your organisation is interested in becoming part of the network please contact us. Member organisations agree to our Charter of Participation.